• Marketing Made Easier

    John Arnold, B2B Marketing Consultant

  • Blogs & Videos

    My blogs, videos and other marketing advice can be found below and in a few other places online.

    Marketing Tips and Advice

    Blogs and articles to help make marketing easier

    Follow my advice at Entrepreneur.com to get practical marketing advice and tips for your growing business.

    Email Marketing Training

    Video courses to give you email marketing skills

    Get expert training with my two email marketing courses. Learn email marketing basics, or get up and running with Constant Contact.

    WhysCracks.com, My Personal Blog

    I write a personal blog based on various life experiences

    Read and follow my personal blog. I write about life, marketing, success, music, and other stuff based on my own experiences plowing through life.

  • My Books

    I write marketing books under the best selling "For Dummies" brand.

    You can also hire me as a freelance ghost writer, co-author or advisor for your own book.

    Web Marketing All-In-One for Dummies

    8 marketing books in one!

    Everything you need to get started with web marketing for a small business or marketing consultancy.


    Buy it now...>

    4.2 out of 5 stars on Amazon

    Email Marketing for Dummies

    Email marketing never quits!

    Now in the 2nd edition, this email marketing standard was first published way back in 2007 and is now updated with mobile, social and other new tips.


    Buy it now...>

    4.5 out of 5 stars on Amazon

    Mobile Marketing for Dummies

    Reach people on their mobile devices!

    Straightforward advice on building and launching mobile marketing campaigns.


    Buy it now...>

    4.7 out of 5 stars on Amazon

    B2B Advertising

    This book is free thanks to the iab!

    Best practices for developing, targeting, testing, and optimizing B2B advertising.


    Download it FREE...>

    Building a B2B Brand

    This book is free thanks to the iab!

    Best practices for developing, targeting, testing, and optimizing B2B advertising.


    Download it FREE...>

  • Zero Hype Marketing Strategies

    I'm not in the entertainment business, but I'll hold your attention if you like

    innovative thinking, practical ideas, and strategies that work.

  • About Me

    I started my career as a small business owner and started teaching people about digital marketing. I later built customer education programs for Constant Contact (IPO in 2007), and became an author. I wrote multiple "For Dummies" marketing books, became a contributor at Entrprepreneur.com, and also authored a few marketing training courses for Lynda.com. I also served on the advisory board at Wildfire (Acquired by Google in 2012). I later teamed up with the Mobile Marketing Association where I developed mobile marketing training programs to fortune 100 brands. I reentered the startup world when I joined Return Path as a sales trainer and then became their head of product marketing. I found my way to FullContact in January of 2015 and became their VP of marketing. I'm currently a senior strategist for Demandbase where I work with CMOs and other marketing leaders to help them operationalize B2B marketing and account-based marketing strategies.