Recent Articles in Marketing Advice & Articles

Public Content Marketing Advice: Mobile App vs. Mobile Website
Apr 18, 2010
From my column in Entrepreneur Magazine:

Two of the most engaging options in the mobile marketing bag of tricks are mobile apps and mobile websites. A year ago, the two options were very different, and choosing the right one for your business might have been a bit of a no-brainer. Now mobile apps and mobile websites are more similar in the features and user experience they provide to marketers and consumers, and the decision to build an app or a mobile website--or both--involves more thoughtful consideration...>
Public Content Marketing Advice: Caller ID for Your Website
Mar 4, 2010
From my column in Entrepreneur Magazine:

If you think you need online forms to collect contact information from your website visitors, think again. Some website analytics technologies enable you to attach phone numbers, e-mail addresses and other company information to anonymous visitor information like IP addresses, log files and exchanges of JavaScript code. Combine that with behavioral information such as page views, repeat visits and keyword analysis, and website visitor identification becomes a powerful tool for engaging prospects and customers during the buying cycle...>
Public Content Marketing Advice: 10 Internet Marketing Trends for 2010
Dec 26, 2009
This article ran on the front page of Entrepreneur.com in December 2009. The article features the top 10 internet marketing trends for 2010, in no particular order, and tells you whether to invest, test or let it rest...>
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