Here's a sobering fact: If someone has a good experience with your business they typically tell a few people and if they have a bad experience they almost always tell lots and lots of people. This presents a significant challenge and a great opportunity when it comes to web marketing, because people don't just share their experiences one-on-one with others online. Social media allows people to share experiences with all their friends, family members, colleagues, peers, and even strangers in a single post, blog comment, or customer review. This article's marketing advice shows you several ways to influence online sharing to benefit your small business...>