Marketing Advice: Build Your Email List with Turnaround Lines
publication date: Mar 10, 2008
Incoming and outgoing phone calls and personal meetings are great places to collect email addresses and permission to send when you use the right language. When someone calls your business or meets you in person to ask about your products or services, answer their question and then use a turnaround line to ask them for their email address. A turnaround line is a short phrase that changes the subject of the conversation without sounding like you are interrupting the flow of the conversation...>
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